Wednesday, April 25, 2012

Mini Shatsu...Origins


Mini Shatsu began over twenty years ago with a six-pack of white cotton t's, a dozen or so bottles of puffy fabric paint, a couple of cans of spray paint and a black Sharpie. In the end, what remained were five paint-ruined cotton t-shirt-like rags and a one-of-a-kind t-shirt, ready to wear for a night out. Mission accomplished.

Growing up in the Eighties near Hollywood, where everything was larger than life, there certainly was no shortage of inspirations when it came to designing t-shirts. All one needed to do was step outside and look... and listen. From rap to rock, beatbox to breakin', hoops to skateboarding, mohawks to tattoos, those that did it right, did it big... big hair, big earrings, "gi-normous" boom boxes, loud music and even louder outfits. After almost a decade in the baby and juvenile products industry and a history of unique t-shirts, Mini Shatsu was born. The word "Shatsu" is a Japanese word meaning "shirt." Mini Shatsu or mini shirt means just that. Mini Shatsu is not just another line of t-shirts and onesies for kids and babies.
Speedster Twofer on Kasseem (son of Swizz Beatz)

It is, rather, a line of life-inspired clothing brought down to size to fit the most prized members of your family. While the shirts are no longer homemade or one-of-a-kind, Mini Shatsu shirts are still very unique and very limited as there are less than one thousand shirts produced for each design. Mini Shatsu shirts weren't designed with everyone in mind. With limited production, we hope that you love the shirts first, then own them.

“I love seeing kids wear Mini Shatsu, get into character, and play the part,” says Richard Shih, the creative force behind the Mini Shatsu’s graphic stories: “I remember the very first time I saw one of my designs on an actual customer. It was in San Francisco, he was probably 4 years old, half skipping and half air-guitar-ing (on his guitar tee) down the street. It was a proud moment for me, considering the line had just started”.

But wait. . . there's more. He's teamed up with Disney and will be debuting his collection by April, and sizing will go up to size 12 by fall 2012. This fall season, you'll find new body styles starting with layered v-necks, cardigans and blazers...it's all very exciting!

Celebrity Sightings
Pete Wentz and his towheaded cutie Bronx Mowgli spend some quality play time at a Beverly Hills park. Bronx, 2, is the only child for the rocker and wife Ashlee Simpson-Wentz.
DJ, rapper, mega producer, Swizz Beatz, celebrates son Kasseem’s fourth birthday at Club Touch in NYC. On his big day, Kasseem is photographed sporting the Speedster twofer from Mini Shatsu along with some cool shades. That is a seriously great-looking family!


Cutie-pie Max Bratman gets a lift from mom, Christina Aguilera, while showing off his fun Doodle Shorts from Mini Shatsu!
Tori Spelling and family attend the Polar Bear Plunge relaunch at the San Diego Zoo, with Liam sporting a Mini Shatsu CEO Tee.
Kim Kardashian of hit show "Keeping Up With The Kardashians" spotted with new beau, Mini Shatsu model, Mason Disick.


Every kid will feel like a celebrity in his Mini Shatsu!!